resume

 

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Airbnb

Global Social Media Manager

October 2022 - March 2023 || Remote

  • Implemented and owned a new content calendar system for the broader Global Comms team

  • Lead weekly, quarterly, and yearly social growth tracking and metrics reports for internal stake-holders.

  • Analyzed weekly social performance and translate data into tangible guidance and recommendations

  • Developed a community engagement strategy for all Airbnb social channels

  • Wrote Twitter, TikTok, and LinkedIn copy for social-first brand campaigns

Freelance Social Media Strategist

2022 - Today || Remote

Cuddles App

  • Manage all organic social and digital marketing posting calendars 

  • Daily designing and editing of social media and email marketing materials 

  • Developed Affiliate Program for new and existing brand partners

Eden’s (January AI)

  • Developed social media content pillars and creative brand book

  • Produced daily social media content, including product photography, graphic design, and video editing and creation 

  • Editorialized, resized, and reformatted existing content for various social media platforms 

  • Launched brand social media Instagram and grew first 1,00 followers in > 90 days

Daring

Social Media Content & Community Manager

April 2021 - April 2022 || Remote

  • Concept and plan internal photoshoots

  • Photographed organic content and 2021 fall & winter social catalogs

  • Act as the brand voice on all social platforms; engaging followers through fun, informative copy and conversation

  • Implemented Surprise & Delight Sample program to drive community members to go from fans to advocates

  • Onboarded Sprout Social for more efficient comment organization and response time

  • Partner with CS Lead to create feedback loop and seamless customer service experience across social, email, and SMS

  • Collaborate with Influencer manager to identify key partners and creators to elevate brand moments

Patreon

Online Community Manager

2020 – 2021 || San Francisco

  • Owned creator Discourse and Discord with over 20k members

  • Restructured Discord server to optimize creator-connections and grew monthly active users 20% QoQ

  • Launched a 200+ person peer-to-peer accountability club program

  • Collaborated with Jack Conte (Patreon co-founder and CEO) to build a private growth membership club to help top-performing creators double their earnings and develop Patreon best practices

  • Hosted an accelerator program encouraging rising creating to transform from a survive-to-thrive mindset

  • Launched a mentorship beta program, pairing top-creators with newly launched creators

  • Partner with Product & Creative Happiness teams to streamline creator feedback and implement product improvements

  • Launched a mentorship beta program, pairing top-creators with newly launched creators

  • Assist with planning and hosting educational workshops, virtual events, and panels

  • Partner with Product & Creative Happiness teams to streamline creator feedback and implement product changes

  • Developed strong relationships with community members — building friendships, elevating creator’s art, supporting their growth, and just some good ole connecting and encouragement.

Grove Collaborative

Social Media Community Manager

2018 – 2020 || San Francisco

  • Oversaw social channels for the entire Grove Collaborative family of brands including Facebook, Instagram, Twitter, YouTube, and Pinterest

  • Grew Grove Collaborative Instagram channel followers over 160% YOY and Facebook followers over 130% YOY

  • Developed, scheduled, and tracked weekly content performance through Sprout Social

  • Built a robust UGC catalog to highlight community and ensure a consistent brand aesthetic

  • Trained a team of social response specialists to moderate all organic, paid, and influencer content focusing on brand tone, strategic response, surprise & delight, and customer service. 

Ladera Sports Center

Social Media Manager & Photographer

2018 || Orange County

  • Managed socials and brand identity for the Ladera Sports Center and LV8 Private Training Program

  • Tracked social health through Hootsuite

  • Developed a monthly newsletter to 30k recipients

  • Produced professional-grade photography, basic video editing, created gifs and graphics for events

  • Partnered with major sponsors like Adidas, Klay Thompson’s Basketball Camp, the International Basketball league for marketing opportunities

  • Managed all boosted posts and ads to local community

The NutriBullet

Social Media Coordinator & Content Creator

2017 || Los Angeles

  • Oversaw social media for the world-renowned NutriBullet brand, and all sub brands

  • Developed a strong, authentic influencer program with 25+

  • Strategic development for monthly social campaigns and partnerships

  • Creative development and planning for seasonal photoshoots

  • Launched summer vacation Snapchat campaign

  • Compiled social metric reports through Sprinklr to track engagement, growth, and overall health of channels